Trademark Monitoring
Why use GetGoLegal for trademark monitoring?
Get peace of mind
Thousands of trademarks are registered each week. Our monthly reports will notify you of new applications that could potentially impact your brand's uniqueness and integrity.
Save time and money
Manually searching through federal databases is time-consuming and complex. Stay updated so you can take prompt action to protect your rights and prevent costly litigation.
Trusted experience
As the leading trademark filer in the U.S., we understand that a trademark is a significant investment. We’re here to help you protect its value and defend against infringement.
Why use a trademark monitoring service?
Your brand’s distinct look and identity are crucial. If another company adopts a name or logo similar to yours, it can confuse your customers, leading them to purchase lower-quality or counterfeit products thinking they’re from you. This results in lost sales and dissatisfied customers, who may leave negative reviews about fake products.
Every week, thousands of businesses apply for new trademarks. Checking the U.S. Patent and Trademark Office (USPTO) database for infringements on your own can take time away from growing your business. Plus, the system is complex, which means you could miss a competing application that threatens your brand and intellectual property.
With our trademark monitoring service, we check every new trademark application monthly, ensuring you’re protected from brand copycats.
Which trademark service is right for you?
Trademark search
What’s my goal?
“I want to know if I’ll have issues registering a trademark for my name, logo, or slogan.”
What it is:
Comprehensive search of existing and pending trademark applications to help confirm yours is unique before you apply
Recommended if you do not already have a registered trademark.
Trademark registration
What’s my goal?
“I’m ready to apply for a trademark and want an attorney to advise me and prepare and file my application.”
What it is:
Attorney-led trademark application preparation and filing
Recommended if you have already conducted a trademark search or if you would like to do both a search and registration.
Trademark monitoring
What’s my goal?
“I want to protect the trademarks I already have by learning about potential copiers.”
What it is:
Subscription service that provides regular trademark searches to detect potential infringement
Recommended if you already have a registered trademark.
What is trademark monitoring?
Businesses rely on trademark monitoring to safeguard the integrity and value of their brands. By routinely reviewing USPTO filings, we identify attempts to register brand names or logos that closely resemble or sound like yours. With the growing number of online marketplaces and personal websites, cases of brand imitation and infringement are on the rise. When we detect an application that could impact your brand, you’ll receive a detailed monthly report to keep you informed.
Does a trademark need monitoring?
Yes. Your brand is a valuable asset that requires the same level of protection as your inventory, property, and other resources. With monthly monitoring, we notify you of potential infringements early on. If you don’t keep track of the thousands of new trademark applications each month, your brand could be at risk from copycats exploiting your hard-earned reputation. Without trademark monitoring, unsuspecting customers may unknowingly purchase inferior products under your brand name, potentially harming your business’s reputation.
Why is trademark monitoring important?
Regular monitoring is the most effective way to protect against trademark dilution. Dilution occurs when others use your brand without permission or market themselves with names, logos, or slogans that closely resemble yours. This can seriously damage your brand’s image and integrity, leading to consumer confusion. Monitoring allows you to take quick action, send cease-and-desist letters to infringers, and avoid expensive legal battles at the Trademark Trial and Appeal Board.
What is a trademark watch service?
Trade name monitoring services consistently scan for businesses applying to register marks similar to yours. If we detect a potential infringement, we notify you so you can determine the best course of action.
Frequently asked questions
Trademark owners are responsible for enforcing their own trademark rights, including monitoring the use of marks that resemble their own. The U.S. Patent and Trademark Office (USPTO) only evaluates applications and registers marks. During this process, the USPTO may approve a mark that you consider too similar to yours. By monitoring your trademark, you can identify and dispute the registration of potentially conflicting marks.
If other companies begin using your trademark on substandard products, it could diminish your brand’s value. Customers may mistakenly believe those products are from your company, leading to confusion and harm to your brand image. This is one of the risks trademark infringement poses to a business.
Thorough and consistent trademark monitoring can be time-consuming, given the thousands of trademark applications submitted each week. However, since your trademark represents your brand and business, it’s worth the effort to monitor and protect it.
If you prefer to handle it yourself, there are several ways to monitor your trademark. You can search search engines and social media platforms for potential infringements, or check the USPTO website for unauthorized use or similar marks. However, manually tracking this can be inefficient for business owners, as it takes time and may result in missing infringements amid the thousands of new applications each month.
If our monitoring service notifies you of a potentially infringing application, there are several options for disputing the mark’s registration. One option is to consult with a trademark law attorney. Through our Business Advisory Plan, we can connect you with an experienced attorney in this field.
You can partner with a professional trademark monitoring service like GetGoLegal to keep an eye on your trademark. Our team uses advanced monitoring software to scan the USPTO database and other platforms, notifying you of potential threats or infringements.
GetGoLegal utilizes the Trademark Electronic Search System (TESS), operated by the USPTO, to monitor and protect trademark owners’ rights. We track USPTO record updates and highlight potentially infringing applications in a monthly report.
As the leading trademark filer at the USPTO, GetGoLegal is the most trusted choice for small to medium-sized businesses seeking online intellectual property protection.
If another party infringes on your trademark, reach out to them and demand that they cease their actions. If they continue after receiving your cease-and-desist letters, consult with an intellectual property attorney to escalate the matter.
Depending on who registered a trademark first, one of two closely similar brands, logos, or slogans may be infringing upon the other’s mark. It may be beneficial to seek legal counsel to understand your position. Regularly monitoring trademark applications can also help identify potential risks.
For customers with a pending trademark application, trademark monitoring provides two key benefits:
1. It enables you to track your desired mark and receive alerts if any new, similar trademark applications are filed after yours.
2. If you’re using the mark but haven’t yet secured federal trademark registration, you may have limited protection as a common law trademark owner.
Receiving timely alerts through trademark monitoring lets you assess whether action is needed to protect your pending trademark and enforce any rights you may already hold.